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Getting Others to Go Green


3 Ways To Motivate Others Into Adopting Sustainable Measures

Adopting sustainability measures is a noble goal. It can even be a feel-good experience as you help the world and change any necessary personal and professional habits for the better.

That said, the efforts of one person alone isn’t enough. Sustainability needs to be a global effort, with things like public outcry playing an important role in inspiring policy changes and creating lasting change. Because aspirations are so high, only a seismic collective effort will make the needed difference.

Inspiring change is just as important as adopting eco-friendly measures yourself. Whether you’re a business leader, blogger, or campaigner, here are 3 ways to motivate others into adopting sustainable measures.


Share Reliable Resources

Sustainability is arguably the biggest and most serious challenge of our lifetime. To be persuasive when discussing these issues with others, it must be immediately apparent that you know what you’re talking about.

The best way to do this is to recommend reliable and informative resources to those in your circle. You may make a more compelling argument if the literature you share is specific to your shared circumstances, enabling content to resonate more. People may also feel more confident discussing what they’ve read, feeling more qualified to contribute and share their impressions and ideas.

For example, interested parties can read here about climate control for the food industry. Much information can be engaged with around food wastage, livestock production, the ploughing of soil, and more. There’s also data and analysis around numerous climate control solutions, equipping readers with the tools they need to implement lasting, sustainable change in their sector.

Debate and discuss everything you read with others. Support people in processing what they read. Use each resource as a jumping-off point into further research and subsequent talking points.


Make it Fun

There’s a lot of science behind sustainability facts measures. Of course, not everybody has a mind for these types of intricacies and may need a more informal and accessible way to approach sustainability.

The best way to do this is to link eco-friendly measures with existing interests. For instance, if you have a friend who is into beauty brands, you can recommend sustainable variations of the products that they enjoy using.

There are also many fun games to enjoy and events to attend that can send people’s flair for sustainability into overdrive. Nurturing a communal garden, group walks, bird watching, guided tours – there’s an endless array of activities that people can really immerse themselves within. Focus on activities that can inform and build character alongside sustainability awareness.


Practice Caution Around ‘Rewards’

When conducting sustainable measures, people should feel an inherent sense of pride in what they’re doing. The achievement of making lasting change, and enjoying doing it, should be enough.

Some businesses will implement a rewards-based system, such as giving people money, vouchers, or gifts for meeting sustainable targets. While this can inspire a flurry of positive activity, the danger is that this may only create concentrated bursts of sustainable action, lasting only as long as these incentives are on the table.

Therefore, rewards are arguably not a good way to implement lasting change around sustainability. Try to motivate people beyond more shallow rationales and appeal to their ethics and humanity instead of their materialistic tendencies.


 

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