Why is Kraft Packaging a Better Choice for Food Businesses?

Consumers are cautious about the packaging when purchasing food items. The negative impacts of plastic packaging on the environment and human health are reasons consumers now prefer paying a little extra for products packed in sustainable packaging.

Kraft packaging has emerged as an excellent solution for all food businesses due to its 100% biodegradability and various benefits. 

The best way to lead a successful product-based business is to eliminate single-use plastic packaging first, thereby building an ethical image. Read this blog to know why every food business must invest in custom kraft packaging!

• Proven to be Food-Grade

Food safety is the primary concern of every consumer and business owner. Plastic packaging contains harmful chemicals that may not be visible but can affect the food quality and human health. On the other hand, Kraft packaging is made from a natural resource, wood pulp. Kraft paper is food-grade and toxin-free. 

Another excellent quality of Kraft food packaging is its insulating properties, which maintain the food’s temperature. You can confidently pack solid food items in custom kraft boxes, bags, and disposable crockery. The toxin-free properties of custom kraft food packaging also influence your customers’ purchasing decisions. 

• Promotes a Greener Environment

The food market has tough competition. Business owners must look into every factor that can help them stay at the forefront.

Now, consumer and industry experts are eco-aware and focusing on green practices to protect the environment. Likewise, building an ethical image is as important for brands as boosting sales, because consumers tend to stay loyal to brands that follow eco-friendly practices in their operations. 

Using sustainable kraft packaging as an alternative to plastic is one of the most effective ways to promote environmental sustainability. The natural brown color of kraft packaging conveys your brand values for a greener environment when customized with personalized messages and green color inks.

You may also run sustainability campaigns using Kraft food packaging to educate customers and protect the environment.

• Complements Food with Natural Charm

The presentation of food matters most to increase customers’ appetite. Every food brand must invest in personalized Kraft packaging solutions that exude a warm, brown charm to complement their food items. You can customize Kraft food packaging in any color you want. However, the earthy brown tone offers an excellent and neutral base for your colorful and flavorful food items.

You can customize the brown base of kraft packaging using imagery, typography, and design themes that reflect the essence of your brand and product. 

The warm and natural vibe of Kraft food packaging leaves an eco-friendly impression and also enhances customers’ perception of the product. Customers feel more connected with your brand when they realize your efforts to give a natural touch to the food presentation while saving the environment.

Customers often stay loyal to the brands they feel emotionally connected to, and using perfectly customized Kraft food packaging helps you foster brand loyalty.

• Supports Customization for Story Telling

Kraft paper has a porous surface and rustic texture, which exudes a natural appeal. The best thing about Kraft packaging is that it can be customized in every shape, style, and design.

It supports printability and customization to help you portray your brand story. Kraft paper has an excellent ability to be formed into all kinds of packaging, whether you want to customize disposable crockery, boxes, wraps, sustainable frozen food packaging, or bags.

All types of printing techniques support kraft paper printing for branding and labeling, ensuring compliance with the FDA’s labeling requirements. However, laser printing could be the best option because it won’t smudge the inks due to the porous surface of kraft paper. The more uniquely you customize Kraft food packaging, the greater impact you can make in the competitive market.

Using contrasting green text on natural brown kraft packaging can leave a positive eco-conscious impression on customers. 

• Offers a Versatile Packaging Solution

Kraft paper can be used to create a wide range of food packaging due to its versatile nature. The flexibility of Kraft paper enables it to be formed into various shapes, including boxes, bags, wraps, sleeves, cups, and food trays.

Whether you want to display your perishable food items on the retail shelves in Kraft mylar bags or takeaway Kraft food boxes, Kraft paper is an ideal choice for food businesses. 

A thin layer of PET or wax can be coated onto the kraft paper to create sustainable packaging for frozen food. All kinds of solid and semi-liquid products can be stored in kraft packaging. Kraft food packaging can be used to display food items in the retail environment and also used as takeaway or shipping containers for safe deliveries.

Thicker kraft paper is used to create disposable crockery, which helps hold liquid food products securely, such as coffee, tea, and soups.

• Shown to be Financially Sound

Kraft packaging is proven to be cost-effective as compared to plastic food packaging. The reasons contributing to the cost-effectiveness of Kraft packaging include its lightweight, low material costs, and low manufacturing costs. Kraft paper is known for its sturdy yet lightweight nature, even in its thicker form. As a result, its lightweight packaging reduces shipping costs. Another factor that makes Kraft packaging financially sound is its recyclability. 

The demand for Kraft packaging is increasing due to sustainability concerns, making it affordable for all types of businesses, whether small or large. Manufacturing kraft paper packaging does not cost a fortune to business owners because of its less complex manufacturing process and low-cost raw materials.

Most Kraft paper packaging, such as paper wraps, is used in its simplest form, which can be easily customized without breaking the bank. 

Final Thoughts!

Food brands must be more cautious when packaging products, as direct food contact with packaging can significantly impact their brand image. Therefore, using food-grade Kraft packaging can be a better option for all food brands to ensure food safety and consumer satisfaction.

The sustainable nature of Kraft packaging helps you build a positive brand image. No one can deny the cost-effectiveness of Kraft food packaging because it offers value for money. So, why not replace harmful plastic packaging with eco-friendly Kraft food packaging to lead a successful business?