Top Sustainability Trends in the Fashion Industry
By Cora Gold
For many years, fashion enthusiasts have focused on fleeting trends, often overlooking the story behind the clothes or what happens after they are worn. Fortunately, new trends are sparking a promising change. Explore the top eco-friendly trends that are making the fashion industry better for everyone.
Why Is Sustainable Fashion Important?
The fashion sector and its fleeting trends can harm the planet and its inhabitants. Clothes are cheaper than ever, which means individuals are more likely to dispose of them after a few uses. In fact, 87% of clothing fibers end up in landfills or are burned.
Fast fashion can also mean that the wonderful people who make your clothes aren’t treated fairly. Choosing sustainable options means supporting Mother Earth and promoting ethical practices, allowing you to feel good about what you wear.
6 Sustainable Fashion Trends to Watch Out for
Thankfully, many organizations are leading sustainable shifts in the industry. Discover trends that help support a greener future.
The Fall of Fast Fashion
Shein is a fast fashion giant that produces cheaply made, trendy clothing. You’ve probably scrolled and shopped from the app because of TikTok “haul” videos. While these pieces may be wallet-friendly, their short lifespan and poor quality add to a cycle of waste.
The consequences of fast fashion — like overflowing landfills and labor exploitation — are becoming impossible to ignore. Gen Z and millennials are leading the change, as they are more likely to prioritize sustainability over fleeting trends.
Circular Fashion
Circular fashion focuses on reusing and recycling clothing materials to minimize waste and prolong the use of resources for as long as possible. This trend encourages brands to design durable, repairable, and recyclable clothing so that it won’t end up in landfills. When shopping, opt for brands that use natural, organic fibers so your clothes can enjoy multiple lives.
Secondhand Shopping
This trend has been gaining momentum for years. Secondhand shopping refers to purchasing used clothing, shoes, and accessories. It helps reduce waste, supports small businesses, and lets you find unique pieces for a fraction of their original prices.
While thrift stores have long been a staple, online marketplaces like ThredUp and Depop make secondhand shopping more accessible. Every pre-loved purchase extends the lifespan of garments, keeping them out of landfills and contributing to a cleaner environment.
Sustainable Materials
Many brands are now using sustainable materials to fight pollution. In 2022, Stella McCartney launched Mylo — a promising leather bag alternative made from fungi roots. Many eco-friendly jewelry options also exist today. Instead of buying mined diamonds, support lab-grown ones that offer the same fire and brilliance without the environmental consequences.
Some accessible options include organic cotton, hemp, and linen. These are solid alternatives to traditional materials like cotton, polyester, and nylon, which contribute to greenhouse gas emissions.
Ethical Supply Chains
As sustainability gains momentum, many customers are curious about the origins of their clothes. An ethical supply chain means that every step respects people and the planet, from farming the raw materials to stitching.
For brands, this means offering fair wages and ensuring safe working conditions for farmers and factory workers, as well as transparency in sourcing and production. More now share details about their supply chains, making it easier for you to support brands that align with your values.
3D Printing
3D printing is transforming the way companies design and manufacture clothing. Also known as additive manufacturing, it allows them to create intricate pieces while minimizing waste. Moreover, it will enable them to incorporate recycled materials into projects.
For instance, Adidas produced a 3D-printed midsole made from recycled polyester, providing runners with a sock-like fit. Innovative technologies like this can inspire many manufacturers to create products that offer new, valuable benefits.
Dress With Purpose and Pride
These trends build a more responsible fashion future and inspire people to come together and create a wardrobe they can feel good about. Support these trends and do your part to help this industry become kinder to the environment.
About the author: Cora Gold is a sustainability writer who aims to live a healthy, low-waste lifestyle. Read more from Cora in Revivalist magazine, LinkedIn, and Twitter.